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Say you were looking for a free online fps and you stumbled upon aao25.com in a search engine result or an advertisement and you click the link.  The first thing the user sees is server stats and news about the website but no text or visual representation about what the game is and no download links.  Most people are 2 dumb and lazy (not really trying to be professional right now haha) to go searching other links, they'll go pressing the back button in 2 seconds and go to the next search result. it's stupid but that's how people are, if everything is not right in front of their face then most of the time they will not look any further.  aao25.com was definitely built towards everyone who already knows about the game and since the game is basically 10 years old now there really isnt any reason to have to explain it, but to get new users its going to have to be done.

ex:
http://www.runescape.com/

their home page basically gives all the info they need to get the user started
pics? check
video? check
little info and making sure i state that its 100% free? check
download link(s)? check
social links? check

i just pulled that off google searching for "online games" not into mmorpg games personally lol

other links can then go off into full in depth detail bout the game, assist, forum, contact, etc
i do think keeping the sever, player number stats on the homepage is a very good idea shows the user that other people are playing and might give them the push to click the download link

one more thing lol this is for the assist program you guys should put share buttons on it next to the support the project button on the bottom

www.addthis.com is a good place to get code for all sharing links under the sun.

alright im done typing.

Alright i been sitting on the sidelines watching you guys and definitely want to give major props to keeping AA2 alive.  Alright on to advertising, the best way is and always will be organic advertising (people finding aao25.com in search engine results) I have experience with this and can get you guys moving in that department. bRU$seLs.2004- you said money is no problem $1000 should get aao25.com to where it needs to be in search engines, i'll explain everything more thoroughly in pms as i dont want to just put my strategics all over the internet.

I can also have a resource for translating the website into different languages and getting said languages in search results as well.

one suggestion i do have as far as the home page is concerned, and this is from an "average person's" point of view who has no idea what the hell americas army is.  I think it should be a mixture of the http://aa25assist.sourceforge.net/ page and the game stats with a little section explaining what the game is with maybe some screenshots, and social links; the forum, news, etc should be on a different page all together.  Not knocking the hard work you guys because i know how hard it is building a website let alone taking on modifying and supporting a game as well.

theres my 2 cents hope u guys enjoyed reading as much as i enjoyed typing it lol

-Rich