Absolutely Eliz!! Great place to start!!
-Regarding steam, what I have done is added Assist to my games manually, but I do agree that the name would need to be changed to something more recognizable. Maybe AA2-Assist or something similar. This way we don't lose the Assist identity and becomes more recognizable.
-for gaming forums/sites, I believe having an Assist developer post the info would be better than a regular player. In addition, there is need for only 1 thread per site/forum and that thread should be modified somehow.
-track your gameplay on Raptr.com. They already have an AA2 communities which you can join at
http://raptr.com/game/Americas-Army-20 and
http://raptr.com/game/Americas-Army-Special-ForcesAnd PLEASE, remove the shoutbox/Assist chat. It is only drama. If players have problems with a server, they need to email the server admin instead of posting here.
From the stats Eliz posted yesterday, everyone can see that Assist is getting new/returning players, however in my humble opinion, once they see all the crap on shoutbox/Assist chat, they are being turned off..